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January 11, 2018 at 11:44:58 am by 鄭綺婷 Kay
  (Current revision)

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January 8, 2018 at 7:33:24 pm by 賴淑貞
   

華語108 賴淑貞
討論:多芬廣告,黑人洗完澡變白
她們按膚色深淺自左到右一字排開,最左邊非裔模特兒後方的皮膚放大照標著「使用前」,
最右邊白種模特兒後方放大照寫著「使用後」,雖是說明膚況,但難免讓人產生聯想。

我認為事件反映黑人在美國社會中仍會因膚色及主流審美觀而備受輕視,認為白才是美
多芬在推出廣告前應考慮得更周詳。

January 8, 2018 at 7:30:54 pm by 賴淑貞
   

華語108 賴淑貞
討論:多芬廣告,黑人洗完澡變白
她們按膚色深淺自左到右一字排開,最左邊非裔模特兒後方的皮膚放大照標著「使用前」,
最右邊白種模特兒後方放大照寫著「使用後」,雖是說明膚況,但難免讓人產生聯想。

我認為事件反映黑人在美國社會中仍會因膚色及主流審美觀而備受輕視,認為白才是美
多芬在推出廣告前應考慮得更周詳。

January 8, 2018 at 7:28:32 pm by 賴淑貞
   

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January 6, 2018 at 2:59:15 pm by 郭健敏
   

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January 3, 2018 at 2:26:09 pm by 簡莛竹
   

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November 18, 2017 at 5:28:04 pm by Kammanwai
   

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November 9, 2017 at 10:02:22 pm by 張曉萍
   

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November 8, 2017 at 1:45:32 pm by 葉又瑄
   

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October 30, 2017 at 10:18:29 am by 李清清
   

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October 26, 2017 at 3:56:56 pm by 鄭綺婷 Kay
   

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October 26, 2017 at 3:55:46 pm by 鄭綺婷 Kay
   

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October 26, 2017 at 1:48:13 pm by 田書誠
   

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October 26, 2017 at 1:54:29 am by 黃晉鋒.
   

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October 26, 2017 at 1:17:44 am by 劉迪玥
   

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October 26, 2017 at 12:40:26 am by 黃子浚
   

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October 25, 2017 at 11:15:34 pm by 鄭平榆
   

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October 25, 2017 at 11:07:07 pm by 鄭平榆
   

組員:國文107鄭平榆、社教107梁振英、吳義田
討論內容:多芬廣告

多芬廣告以膚色差異當作產品功效的強調,會有使人認為膚色深就是髒的、不潔的嫌疑,且現代社會媒體的影響力甚鉅,多芬又是大品牌,難免會誤導觀眾或是影響觀眾,尚未經過相關教育的孩童看了此廣告,可能會就此影響他對於有色人種的觀念,且種族議題自古就是備受爭議,在製作廣告時就該小心避免,但有可能是因為多芬知道種族議題會備受討論或關注才採取這種廣告手法,如此一來品牌曝光度大增,不論是好是壞,多芬都順利達到增加宣傳的目的,但我們認為,廣告會讓特定種族有不好的觀看感受,所以應該撤下。

October 25, 2017 at 11:06:39 pm by 鄭平榆
   

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October 25, 2017 at 9:10:51 pm by 孫靜怡
   
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